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Positioning For The Planet


The Rise of Virtual Try-Ons: Reducing Fashion Waste Through AR Marketing
Introduction Fashion waste is a major environmental issue, with billions of garments discarded annually. One of the biggest contributors...
2 min read


Eco-Conscious Influencers: How to Identify and Collaborate with Green Creators
Introduction Influencer marketing has undergone a major shift, with a growing demand for authentic, eco-conscious voices. Consumers no...
2 min read


The Power of UGC (User-Generated Content) in Promoting Sustainability
Introduction User-generated content (UGC) has transformed marketing by making brand messaging more authentic, relatable, and...
2 min read


Beyond Greenwashing: How AI Can Verify Sustainable Claims in Marketing?
Introduction Consumers are growing skeptical of brands' sustainability claims. Many companies engage in greenwashing—misleading marketing...
1 min read


NFTs and Digital Collectibles: Can Web3 Support Sustainable Branding?
Introduction Non-Fungible Tokens (NFTs) have gained both hype and criticism. While they have revolutionized digital ownership, their high...
2 min read


Social Media Trends Driving the Future of Green Marketing
Introduction Social media is revolutionizing how consumers engage with sustainability. Platforms like TikTok, Instagram, and Twitter (now...
2 min read


Gamifying Sustainability: Engaging Consumers Through Eco-Friendly Challenges
Sustainability can be fun! Gamification is revolutionizing how brands engage consumers in eco-friendly initiatives. By making green...
2 min read


How Brands Can Leverage Alternative Data for Eco-Friendly Campaigns
The shift towards sustainability requires more than just pledges—it needs data. Alternative data sources are helping brands create...
2 min read


Eco-Conscious Design: Creating Digital Assets with Minimal Impact
In today’s digital age, designing with sustainability in mind is more than a trend—it’s a responsibility. Eco-conscious design focuses on...
2 min read


The Role of AI in Sustainable Marketing: Reducing Waste and Enhancing Efficiency
Sustainability is no longer a buzzword; it's a necessity. As brands strive to reduce their environmental footprint, AI is emerging as a...
2 min read


Mapping Momentum: Unleashing the Digital Rapid Response Task Force for Mapping Temporary Infrastructure for Dynamic Disaster Relief
In the wake of disasters like the Baltimore bridge collapse, the need for rapid and accurate mapping of infrastructure becomes paramount....
2 min read


Harnessing Drone Data: Revolutionizing Sustainability and Disaster Management
In recent years, the integration of drone technology has transformed the landscape of sustainability and disaster management. Drones...
3 min read


10 Ways how OpenStreetMap Can Contribute to an Organisations Sustainability Goals
OpenStreetMap (OSM) is a collaborative mapping project that provides free geographic data to anyone who wants to use it. Its open and...
2 min read


10 Benefits of having a digital strategy that aligns with corporate sustainability goals
In today's world, companies are expected not only to deliver profits but also to have a positive impact on society and the environment. A...
2 min read


Mapping Paths to Peace: How Youngsters Can Use Digital Media to Join Forces for a Better World
The availability and accessibility of digital media have revolutionized the way information is shared and accessed. Youngsters can...
3 min read


Revealing the hidden strengths and power of community mapping for empowerment and development
Community engagement plays a crucial role in the success of mapping projects. In order to create accurate and comprehensive maps, it is...
3 min read


The Power of Mapping: Empowering Communities and Promoting Peace
In today's increasingly interconnected world, the power of mapping and geospatial data cannot be overstated. Mapping initiatives, such as...
4 min read


10 Ways You Can Use Webinars to Sell - Social Selling Part 1
Webinars have become increasingly popular over the years as a way for businesses to connect with their audience and promote their...
2 min read


Earth Day: Winning Customer Loyalty. Why should you as an organisation care and what can you do ?
Earth Day is an annual event celebrated on April 22nd in over 190 countries worldwide. It is a day dedicated to raising awareness about...
3 min read


How to create a successful sustainable drone photography app & community.
Creating a drone photo app for sustainability photo enthusiasts can be a great way to bring together a community of like-minded...
2 min read
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