CES 2023 Short Reads : Sony & Honda MoveTowards Sustainable Transportation : Joint EV launch

With their own rendition that combines the performance of Honda cars with Sony's entertainment abilities, Sony and Honda are taking a shot at the electric vehicle movement.

Afeela, the new joint venture, debuted its initial concepts on Wednesday at CES 2023. Afeela touts itself as a new contender in the expanding EV industry that compares enjoyment to performance.

The first design by Afeela to be shown to the public is a modern grey mid-sized automobile with softened corners and a black roof. Even though that car's design isn't the most avant-garde, its cockpit is its biggest selling feature.

It's possible that Qualcomm may provide the car's software directly, along with the well-known Snapdragon user interface. This might manage services for assisted driving and other in-car entertainment.

Afeela will also use Epic Games' Unreal Engine 3D production tool and have 45 cameras and sensors. Unfortunately, there is no additional information available regarding the precise application of the design tool in the automotive. However, by including this, the creators might be aiming for a fully immersive rider experience within the cockpit.

With more and more car manufacturers looking inwards when it comes to a niche selling point of their vehicles, Sony’s hand in Afeela’s creation could help set it apart from other EV giants like Tesla, which has also placed its sights on creating state-of-the-art infotainment systems.

Both parties aim for Afeela to hit the road sometime in 2026, starting with an initial launch in North America and Japan.

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