CES 2023 Short Reads : Accessible Make Up Tools by L'Oréal : HAPTA & Brow Magic Unveiled at CES 2023

L'Oréal Unveiled HAPTA & Brow Magic at CES 2023

This year, two new devices will be available that will make it easier for those with limited mobility to apply lipstick and enable precise printing of eyebrow designs.

HAPTA is "the first portable, ultra-precise computerised makeup applicator developed to improve the beauty demands of persons with limited hand and arm mobility," according to L'Oréal, and it is one of the latest beauty-tech breakthroughs presented by the company at CES 2023. With this applicator, the future of beauty is accessible to the estimated 50 million people who lack adequate fine motor skills worldwide.

At the Consumer Electronics Show, this incredibly accurate smart cosmetics applicator made its premiere as a solution for those with restricted hand and arm mobility to depend on a steady method of applying lipstick at home. HAPTA contains both a clicking mechanism that allows an intended position to be set while in use and a magnetic connection for ergonomic ease of usage.HAPTA's leveling device will be piloted with

Lancôme in 2023, first with a lipstick applicator and additional makeup applications in the future.

In addition, L'Oréal unveiled a product called Brow Magic that will allow users to more fully customise their brow styles at home without having to go to a salon.

Based to the company's existing Modiface virtual cosmetics try-on technology, Brow Magic includes an augmented reality smartphone app that captures a picture of users' faces and enables them to see numerous eyebrow configurations.

Here how it works

- Open the L'Oréal Brow Magic app and use the Modiface brow reader to scan your face.

- Choose the desired effect, thickness, and form.

- Brush the L’Oréal Brow Magic primer through brows

- Move the printer across the eyebrow in a single, sweeping motion

- Apply a topcoat finish to lock in the look

With a typical makeup remover, the L'Oréal Brow Magic brow look may be effortlessly removed. In 2023, L'Oréal Brow Magic is anticipated to debut.

For details on Hapta : Click Here

For details on Brow Magic : Click Here