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Positioning For The Planet
Jan 6, 2023
Neutrogena has partnered with Nourished to launch bespoke gummies called Skin Stacks designed to optimize skin health. The brand is leveraging its existing Skin360 mobile app to create 3D-printed personalized supplements.
In order to enhance skin health, Neutrogena and Nourished have created customised gummies called Skin Stacks. The company is making use of its current Skin360 mobile app to launch a new technology that will better meet clients' specific skin needs: nutrients that are 3D printed and customised.
The partnership is Neutrogena's most recent effort to provide customers with customised skin care options.
In 2018, brand unveiled the Skin360 app and the SkinScanner, a gadget that can be connected to an iPhone camera to boost the camera's capability and enable a more thorough skin scan.
In 2021, Neutrogena began beta testing MaskiD, a technology that will provide consumers with personalized, 3D-printed sheet masks, and like the supplements is underpinned by the Skin360 app.
At CES 2023, this J&J owned brand revealed these vegan, sugar-free gummies, known as SkinStacks, were developed in collaboration with personalised supplement company Nourished. They combine Nourished's 3D-printing technology and Neutrogena's digital skin assessment to create a seven-layer supplement "stack," with each layer containing a nutrient that addresses a different skin concern.
Customers must take a 180-degree picture using the Skin360 app in order to acquire a customised SkinStack. The app then utilises a proprietary algorithm to evaluate the skin and choose the best nutrients and treatments.
The supplements contain minerals including vitamins A through D, Selenium, zinc, riboflavin, coenzyme Q10, and more, depending on one's identified skin needs and expressed skin objectives (of which there are five to choose from: Ageless, Clear, Hydrate, Glow, and Resilient).
The nutritional stack is then created by Nourished, which began in 2020 and uses 3D printing since it enables a zero-waste production method and an unmatched speed to market. The nutrient stack costs $49.99 for a 28-day supply. Within 14 days of placing the order, the consumer receives the nutrient stacks.
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