Geneco’s – Singapore’s residential electricity retailer announces its 2023 GreenForProsperity CNY campaign spotlights biodiversity conservation efforts

Geneco, Singapore’s residential electricity retailer, has launched its 2023 Chinese New Year (CNY) campaign, #GreenForProsperity, with red packets featuring four illustrations of local wildlife in Singapore—birds, herons, butterflies, and fishes.

This is the third consecutive year that Geneco has run the Chinese New Year campaign #GreenForProsperity," through which the company is reiterating its commitment to "Power The Change" in the community and promoting eco-advocacy through productive collaborations and public participation.

Red Packet Design : Wildlife Conservation Emphasis

The designs of the red packets highlight Singapore’s rich native biodiversity and importance of protecting their thriving natural habitat while encouraging progression in conservation efforts.

Geneco's yearly CNY promotions have traditionally placed a high priority on the red package design. The birds, herons, butterflies, and fish motifs used in this year's design are meant to serve as a reminder of what true prosperity is to Singaporeans by encouraging them to explore our green spaces & protect the local wildlife.

Recycling the Red Packet

Geneco is collaborating with various organisations like REFASH, Wisma Atria and OTO to make recycling red packets even more accessible. Recycling bins will be located across 30 retail and office locations from 3rd January to 31st March 2023 to encourage Singaporeans to recycle their used red packets.

Geneco will be donating $10,000 to contribute to the biodiversity conservation and research efforts made by NParks’ Garden City Fund to showcase their commitment towards protecting local wildlife in Singapore. In order to reach this donation goal,

Geneco is aiming to collect a total of 10,000 pledges in an effort to encourage the public to be a part of this initiative. To achieve this, pledges can be made online on Geneco’s campaign page and a sum will be donated on their behalf.

Read more about the effort here