Gucci launches Circular Hub to help transform the Italian fashion industry.

The launch of the first hub for circular luxury in Italy has been announced by Gucci with the support of parent company Kering. The centre aims to accelerate the circular transformation in the Italian fashion business's production model.

The open platform aims to support the circular production of luxury goods by supporting the transformation of the entire value chain, from raw materials to logistics.

It is situated in Tuscany and "will support the development of circular luxury products of the future" by "seeing the involvement of [owner] Kering's facilities" (it will, for example, draw on the knowledge of the Kering Material Innovation Lab in Milan).

These includes development of products that make maximum use of recycled materials, as well as creating products that are durable, repairable and recyclable once their useful life is over.

Gucci’s Italy-based raw material suppliers, and finished products manufacturers (over 4,000 businesses in total) will be involved.

The operation will also support circular logistics techniques, establish a research and development centre, and form cooperative industrial partnerships.

And the plan is to extend the activities to Kering’s other labels in the future.

According to Gucci, its process is in line with Italy's National Recovery and Resilience Plan, a plan connected to the EU's 2030 emissions reduction goals. The hub, which is situated in Tuscany, will include a number of Kering facilities, starting with Gucci's production sites and its Italian raw material suppliers, and later expanding to other brands in the group and the entire industry.

Gucci says that the Circular Hub will have a a positive impact on the luxury fashion industry across everything from shared research to the innovation of local industrial facilities. Ultimately they hope to contribute in minimizing the environmental and social impacts of Italian manufacturing and raw material supply chains through economies of scale and purpose.

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