Towards a clean digital advertising: Yahoo Offers Media Buyers ad Carbon Neutral Market Place

Yahoo has now announced integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.

Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.

With the Scope3 monitoring technology, advertisers on Yahoo's wildly popular platform will be better able to monitor emissions and sustainability. Scope3's technology was created to manage high-quality carbon removal contributions while also providing supply chain emission data in order to decarbonize media and advertising.

Due to the complexities of the digital ad supply chains and the sheer amount of ad transactions, the digital media and advertising sector has a significant carbon footprint. Scope3 was created to help address this sustainability issue.

By measuring the carbon emissions of the entire digital advertising supply chain, Scope3 helps companies like Yahoo make it easy for anyone buying through their platform to factor carbon into every business decision.

Yahoo SSP ( supply side platform)is part of Yahoo’s full stack suite of ad technology platforms, allowing publishers to maximize monetization of their inventory across any screen through its trusted and transparent platform through unique, premium advertiser demand.

The new PMPs with Scope3 data, also known as Green Media Products, are now available globally through any demand side platform connected to the Yahoo SSP, including Yahoo’s own industry-leading DSP.

Yahoo, on the other hand, is doing a lot of good for the cause of carbon neutrality by making the Scope3 more accessible to its 900 million users worldwide. Advertisers using the company's supply side platform (SSP) will find it simpler to meet their more general sustainability objectives.

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