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5 kinds of Drone Data that can help your sustainability marketing campaigns.

  • Writer: Positioning For The Planet
    Positioning For The Planet
  • Dec 11, 2022
  • 4 min read
The environmental impact of drones is immense Powered by batteries, or possibly hydrogen n the future, drones are more environmentally friendly than delivery trucks. If delivery drones gain widespread usage, this would reduce the reliance on vehicles for many companies. This would have an adverse impact on automobile manufacturers, but the impact on the environment would be a boon and would help many countries reduce emissions, helping meet emissions targets set in various global agreements. The data collection aspect of drones holds a lot of promise in the field of sustainability marketing or for that matter marketing in general. A drone can have many types of sensors to collect information, such as changes in speed, distance, temperature, wind, chemical signals, light, and sound, and can even identify the presence of magnetic objects. . They can also deliver a wide range of data kinds, from a few simple images to intricate, quantifiable 3D models with annotations and overlays.

Here are 5 kinds of drone data, marketers can use to their advantage.


Here are 5 kinds of drone data that marketers can use to their advantage.

Project / Product Photography Using Aerial Photography and Video

Aerial photography entails flying over a subject and shooting pictures or videos. Aerial photography can be used as a cost-effective and environmentally friendly video and photography option for sustainable projects, real estate, or movie productions. Customers may prefer having an overview image of their project or website, and we like to be able to offer this as an added benefit. The best-looking aerial photography is typically transmitted as JPG photos. Quicktime (MOV) and MPEG are the most used delivery formats for aerial video (MPG).

Interactive marketing with 360 views or panoramas
An interactive 360 view or panorama allows the viewer to look in any direction and zoom in on any details of interest. This can enable staff or stakeholders to explore a site for them.. These 360 panoramas high resolution (15k+) JPG images can be used for VR/game engine backgrounds, walkthroughs, and more. This has been used when it comes to including site safety inductions, site overview for management, or inspection for compliance issues or illegal dumping.

Virtual Site Visits Using 3D Mesh Models and Reality Capture
In recent years, the capacity to make complete and precise 3D models from aerial photography has advanced significantly, and we can now produce models that are quite clean and crisp and exhibit an astonishing amount of detail. The process of capturing an asset, place, or even a complete city and showing it in a way that makes the viewer feel as though they are there themselves, this process is frequently referred to as reality capture This is often used for the construction of virtual museums or cites or endangered or protected sites. Man-made, plastic and waste often cause the destruction and rapid degradation of these sites. But virtual walkthroughs of these endangered sites can actually prevent this from happening. You can visit these beautiful locations from the comfort of your own home and protect the environment as well

CO2 sequestration for marketing-oriented carbon offset programs with custom data analytics
Drone data by itself won't tell you much, but paired with efficient software can give you a tonne of information. For example in a forest, a drone can identify information like the canopy area, height, and tree diameter from images taken by RGB or LiDAR cameras mounted on drones. CO2 sequestration can be aided by combining specialized AI analytics tools and drone data. . This data can be used in machine learning models to quickly and accurately quantify and simulate the carbon storage in their live biomass.

Delivery Drones – Data Capture
With its drone delivery taking off Amazon has already thought about what data the drones can collect while dropping off packages. According to Amazon, they have already patented technology that allows a drone to scan and collect data from houses it passes on its flight path, Among the hypothetical uses for the technology are notifying customers about a damaged roof on their home or recommending a service gardening or yard service. The patent suggests text, email, and on-site notification as viable ways to communicate the findings to the customer. Amazon can leverage information about your vehicles, the exterior of your home, and any property visible from the outside, and use that to market-related products to people. They can even obtain information about when people are home and when they are outside. Amazon’s data collection ability can provide clients with an up-to-the-minute complete consumer need profile that will give them a huge advantage in marketing their products and services.

Every day brings a brand-new, transformative, and advantageous use for drones in all of these fields and others as well. Drones lead in this new decade, whether it's to save lives, make life simpler, or increase efficiency. The advantages keep growing with the capacity to gather an endless amount of data, the reduction of operation times, and the addition of a fresh perspective across industries.
 
 
 

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