Effective ways to create a sustainability marketing app

People are constantly seeking ways to live more sustainably. This indicates that there is a sizeable market for sustainability apps, which can direct you to places to eat, shop, and commute using the least-harmful means. Mobile apps play an indispensable part in connecting a business with its customers. So how do you know what app to develop and where to focus on?

It is important to have a mobile app strategy. It not just about creating an app or website that will work on any device. It about understands how people are using their devices to access information and then building your product around those habits.

It begins with defining your sustainable app’s goals and objectives.. This not only defines the purpose but also show key stakeholders, such as investors and employees, the direction the business is planning to take. They must be the the result of sustainable business strategy for growth and reaching the desired audience

The next step is defining your target group. Who are the people who are most like to use your app?

Universal audience:

These apps are designed with the average person in mind. Navigation and UX will need to be straightforward to use. Sustainability content will have to be simple and easily understood

Educated audience: This refers to audiences that are familiar with the latest technologies and industry knowledge and trends. Navigation, Content and UX can be elaborate and contemporary!

Expert audience: If your app is aimed at an expert audience, you want to create an interface that feels like a sophisticated and welcoming space. The content should focus on serving the end goal rather than educating users. This applies mostly to B2B collaborations where these are the potential app users.

Here are some key questions to keep in mind

App Objective and Goals

- What sustainability problems or pain points will your app solve?

- Is this in line with brand vision and sustainability business plan?

- Who are your users?

- Will this project require collaboration with other NGO’s departments or community organisations to fully meet the needs of your audience?

- Why should your users keep coming back to your app and share it with their friends?

Unique Selling Point

- What makes your app stand out from other similar apps in the market?

- Why is this app important to your users?

- Why should they download the app? Why can I get that info from the web

Content & UX

-How do we extended the brand look and look and feel

- Is this going to be the anchor point for all sustainable related consumer activity or are their going to be other channels

- How will the content and features of your app differ from your website?

- How often are you aiming to update and add new content to the app?

- The app should be accessible to people with disabilities

- The app should be available in multiple languages

Monetisation and KPI’s

-Is there a philanthropic objective attached to monetising the app?

-What are the key performance indicators you need to track

Here are some categories that will help you better structure your sustainability app . Chose what suits your brand vision and mission the best

SustainabilityAwareness Apps

Sustainability awareness apps can be a great way to inform consumers about sustainability issues and news. They can cover a wide range of topics, from general information about sustainability to more specific issues that are important to them They can also be very interactive and engaging, providing a fun and easy way for people to learn about sustainability.

Sustainable Product Discovery Apps

These apps help the consumer to discover, buy and test sustainability products across a variety of categories, from food and fashion to cleaning products and beyond. There are a number of reasons why sustainability product discovery apps are becoming more popular. First, they offer a convenient way to find sustainable products that meet your specific needs and preferences. Secondly, they provide an easy way to compare prices and reviews before making a purchase. And finally, they can help you reduce your environmental impact by identifying products that have less of an impact on the planet.

Sustainability Based Research & Discovery Apps

These literature apps help the consumer you identify the most relevant academic research papers from top journals and publishers. This reading app for research papers covers all major disciplines for ESG matters

Public Opinions /Poll Apps

These apps bring together individuals who are ready to alter the world through constructive, all-inclusive dialogues. These apps include social polling tools with polls, chats, maps, user profiles, graphs, and analytics. It may be applied. For 1) community conversation and decision-making, 2) group decision-making, or 3) public opinion surveys and discussions

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Thought leadership or Trendsetting Apps

Businesses can work to share their knowledge of specific industries with consumers in order to position themselves as the go-to authority on them. This is especially important in B2B circles. In this approach, they produce a tonne of content, especially viral material, which influences consumer trends and purchasing patterns.

Productivity Apps

These are a great way to help your consumers lead a more sustainable life. They can help you track your carbon footprint, water and energy usage, and even your health and fitness. These apps can function as efficient planners to help money and resources, and live a healthier and sustainable lifestyle.

Although definitions of sustainability vary widely, they generally involve a company's relationship with the environment, corporate governance, and social concerns. Business must choose the right digital investments that are advantageous to both society and the environment. At the same time, this action will assure the project's viability. It all comes down to offering ethical goods and services that will encourage customers to adopt sustainable lifestyles, alter their behaviour, and support them in doing so.