Beyond Human-Centric Design: Creating Planet-Centric AI Art in Marketing Campaigns

Marketing has long been driven by one central question: “What does the consumer want?” But in an age of environmental crisis and ethical urgency, a new question is rising:“What does the planet need?”

Enter planet-centric design—a creative philosophy that shifts the focus from human convenience to ecological harmony. It challenges brands to use their storytelling and visuals not only to please people but to protect ecosystems, represent biodiversity, and honour the planet’s limits.

AI-generated art is uniquely positioned to bring this vision to life. In this blog, we explore how marketers can go beyond human-centricity and use AI visuals to build campaigns that reflect shared life, not just lifestyle.

What Is Planet-Centric Design?

Planet-centric design is a systems-level design approach that considers the well-being of non-human stakeholders—soil, air, animals, water, and future generations—within every creative decision.

It asks:

• Does this message reflect ecological truth?

• Are we reinforcing extractive mindsets?

• How can this campaign serve both the customer and the climate?

Why AI Art Is the Ideal Tool for Planet-Centric Storytelling

AI-generated visuals allow us to see and imagine realities beyond our human perspective. They help marketers:

• Visualise planetary interdependence

• Represent non-human life with dignity and scale

• Decentred anthropocentric storytelling

• Simulate alternative futures with environmental intelligence

AI makes it possible to create biodiverse, ecosystem-rich, symbolic, and planetary-scale imagery—quickly and ethically.

Ideas for Planet-Centric AI Art Campaigns

1. Ecosystem-First Brand Campaigns

Use visuals that emphasise:

• Mutualism (e.g., pollinators + plants)

• Circularity (e.g., food webs, reuse loops)

• Resilience (e.g., coral reefs rebuilding)

Example prompt:“A thriving wetland ecosystem with birds, fish, plants interacting in balance—surreal harmony, hyper-detailed, wide format”

Use in homepage hero sections, ESG reports, OOH, or documentary branding.

2. Campaigns That Shift Perspective

Challenge the audience’s role in nature by presenting:

• “The ocean’s view” of plastic

• “A forest’s view” of urban sprawl

• “The soil’s timeline” of fast fashion decomposition

These AI scenes allow brands to tell stories from a non-human narrator’s POV—redefining empathy in marketing.

3. Digital Climate Memorials and Celebrations

Create digital spaces to honour extinct species, lost ecosystems, or recovered landscapes, using AI visuals.

Brands can:

• Commission AI-generated species portraits

• Animate before/after landscapes

• Host time-lapse microsites visualising recovery goals

4. Packaging and Product Campaigns Inspired by Biocentric Patterns

Use AI to generate fractals, mycelium textures, animal tracks, and leaf symmetry as base elements for design.

Not only is this visually compelling, but it also reflects ecological intelligence at the pattern level.

Design Considerations for Planet-Centric AI Campaigns

Principle	Visual Application
Biomimicry	Shapes, colours, and motion from nature (waves, spirals, growth)
Multispecies Design	Visuals including flora, fauna, and fungi in equal visual weight
Temporal Perspective	Generational or geological time visuals (glaciers forming, forests evolving)
Non-linear Narratives	Circular, decentralized layouts instead of hierarchical ones

Tools for Generating Non-Human-Centric AI Art

Tool	Ideal For
MidJourney	Symbolic, surreal, biodiversity-rich visuals
Leonardo AI	Stylized yet detailed environmental illustrations
RunwayML	Looping animations of life cycles and ecosystems
Pika Labs	Short AI video: "Through the Eyes of a Tree" concepts
Spline / WebGL	Immersive, interactive planetary visuals on the web

Brand Examples to Learn From

• IKEA’s Time for Change: Depicts planetary urgency with equal focus on human and ecosystem systems

• Patagonia’s AI-powered ecosystem recovery visualisations in its Worn Wear storytelling

• Civic Signals (now part of New_ Public): Created media visualising the emotional life of places, including rivers and urban wilds

The future of design—like the future of our species—is inherently planetary. By expanding the scope of marketing beyond the consumer and embracing ecological narratives, brands can build campaigns that foster stewardship, empathy, and imagination.

AI art makes it possible to design with the planet in mind, not just people. The result is more than just beautiful content—it’s a shift in perspective, a new language of connection, and a blueprint for regenerative storytelling.